Tuesday 26 December 2017


Learn how to start content marketing-

  1. First, you need to know the reason behind starting content marketing, as realizing reason and intention behind a content marketing campaign is critical for its success.
  2. Then, you need to pay heed upon clients and prospects you need. Know how your prospects “act”, what they need, and how they will utilize your content.
  3. Now, it is the right time to organize your content and look at the best content channels and related formats. You need to know the diverse content formats and channels your target people utilize.
  4. You need to ensure that your content is engaging. It is important to align your content as per the sorts of channels you think that it will be best gotten by your audiences.
  5. Now, it is the right time to ensure that the content is found and consumed. Do promotion and involve in engaging your audience.
  6. You need to attempt diverse sorts of content, check analytics, and continuously adapt as per the latest trends.
  7. Finally, you need to test and measure the success of your content marketing and optimize it consistently.
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”– Amrita Sahasrabudhe, Strategic Marketing Leader 

4. Email Marketing Tutorial


In its broadest sense, Email marketing incorporates each email sent to a customer or potential customer. Email marketing typically includes utilizing email to ask for business, send ads, or request deals.
Any email correspondence can be considered as email marketing on the off chance that it ensures brand recognition and trust building. Email marketing tutorial helps you learn how to keep up an email list that has been segmented as per a few variables including spending habits, response time, user’s likes and dislikes, etc. Some of the most useful email-marketing tools are MailChimp, Constant Contact, and My Emma.

Channels of Email Marketing covered in Email Marketing Tutorial-

  1. Email newsletter
  2. Dedicated Emails
  3. Digests
  4. Sponsorship Emails
  5. Lead Nurturing
  6. Transactional Emails

Email Marketing Tutorial Syllabus-

  • How to ensure deliverability of your emails
  • How to create effective Email Content
  • Learn to acquire customers using Email Marketing
  • Effectively using creative in Email communication
  • Nurturing and automation
  • Resources to situational analysis and progressive updates 

5. Mobile Marketing Tutorial


According to best Digital Marketing Tutorials, in this Smartphone era, mobile marketing is one of the most conversion oriented marketing channels. It lets you target customers with personalized, time and location sensitive promotions that advertize your products and services. 

Mobile Marketing Tutorial covers-

  • SMS messaging (text messaging), which is one of the most common mobile marketing delivery channels. Know here how to do SMS marketing.
  • Search engine marketing that comes second and display-based campaigns that come third as top SMS marketing channels.
  • Location-based Service (LBS), which helps you target customers as per their location by sending marketing messages.
  • Augmented reality mobile campaigns, which help you promote your business and product through location-specific information that overlays users’ phone display.
  • 2D barcodes that scan vertically and horizontally with equal competency and helps you include more information. A mobile user scans the barcodes to access related information.
  • GPS messaging, which helps you send location-specific messages that the user automatically picks up when he comes in that geolocation range. 


Learn different ways to Drive Conversions via Mobile Marketing

  • Optimize for micro-moments
  • Use QR codes to streamline user experience
  • Use Hyperlocal marketing
  • Use SMS marketing 

6. PPC Digital Marketing Tutorial


In PPC, advertisers pay a fee each time a user clicks on their ads.
The Pay-per-click amount can be calculated by dividing the advertising cost by the number of clicks generated by a particular Ad. PPC is paid advertising that buys visits to your site, rather than trying to gain traffic via organic means.
One of the most popular forms of PPC advertising is Search engine advertising that allows advertisers to bid for their Ad placements in a search engine’s sponsored links. Such ads appear when any user searches in search engines placing keyword related to your business.

Search Engine Marketing Tutorial includes-

  • SEM overview
  • PPC Overview
  • Strategizing PPC Campaigns
  • Market Analysis
  • Ad Writing Techniques
  • Campaign Management
  • Bid management plan
  • Effective Landing pages
  • Performance tracking
  • SEM Management, etc. 

PPC tutorial helps you learn how Ads are rewarded ranking in PPC

  • Ads that are popular with users are considered of highest quality. In PPC, ranking is not offered to highest bidders, but Ads are rewarded for their good performances.
  • Better quality ads enjoy greater CTR and lower costs.
  • Google AdWords PPC platform easily enables businesses to create Google ads. 

Learn noticeable PPC Advertising Factors

  • Keyword Relevance
  • Landing Page Quality
  • Quality Score
PPC advertising campaigns are built around keywords and AdWords experts advise to continuously grow and refine your PPC keyword list. 

Understand opportunities that PPC Advertising offers

  • Grow Your Customer Base
  • Generate Leads at Low Costs 

7. CRO Digital Marketing Tutorial


Conversion is understood as the accomplishments of your goals and CRO optimizes the conversion percentage. In Conversion Rate Optimization, you optimize your site to increase the likelihood that your visitors make the move you want them to make.
As a key metric in E-commerce, Conversion Rate reveals the percentage of the site’s total traffic completing a desired action like downloading a Digital Marketing Video Tutorial or digital marketing tutorial pdf.

Learn what Conversion Rate Optimization is−

  • Practice that improves a site’s performance by using analytical insights and users’ feedback
  • Based on unique objectives and needs (KPIs) of a website
  • Lets you know outcomes you are getting from generated traffic 

Learn where you can use CRO

  • A/B testing
  • Customer Journey Analysis
  • Cart abandonment analysis
  • Segmentation
  • Copy optimization
  • Online surveys
  • Customer feedback, etc.

8. Web Analytics Digital Marketing Tutorial


Web Analytics helps you understand and optimize web usage by collecting, analyzing, reporting and measuring Internet data. Web analytics lets you understand how your users behave, what they prefer, how they convert and other related activities.

Advantages of Web Analytics Tutorial

  • Learn performance measures of websites along with behavioral tendency of users
  • Know metrics that show how a site meets the clients’ need
  • Understand analytical results that aid you improve your site’s performance accordingly 

How Web Analytics identifies users and their behavior

  • User sessions
  • IP addresses
  • User agent and IP address combination
  • Cookies, and authenticated users, etc.

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